Jiva Odedra wins Asian Jewel Awards

The winners of the Asian Jewel Awards (Central Region) 2005 were announced on the 7th May 2005 in Birmingham at The Hilton Metropole, with over 800 guests celebrating the achievements of the most dynamic Asian individuals in the region.


The Public Sector Award went to Jiva Odedra, chief executive of the Leicestershire Asian Business Association, an organization which has raised its business and community profile significantly since Mr Odedra became chief executive in early 2004. The standing of the Association is reflected in its participation in a wide range of business, social and educational initiatives, and its close work with strategic partners.

The Awards evening included entertainment from Taz of Stereo Nation, rising comedy star Inder Manocha and the now-legendary AFM Catwalk Show featuring clothes from some of the UK’s hottest young Asian designers.

Central Britain – 2005 Winner

Public Service Excellence Award

Chief Executive of Leicestershire Asian Business Association

Jiva has been serving as Chief Executive of Leicestershire Asian Business Association (LABA) since January 2004. Together with the Management board of LABA, Jiva has developed both resources and delivering capabilities. Under guidance from Jiva, LABA has an established an excellent business and community profile and this is reflected in their presence and participation in a range of business, community, social, educational and economic development initiatives.